Biggest names in hospitality and real estate deliver new energy
Miami’s waterfront residential neighborhoods, from South Beach to Sunny Isles Beach, are ranked among the nation’s most wanted addresses. Challenging this decades-long domination are uber-chic beachfronts on the rise a few miles north of the county line, where Hollywood and Fort Lauderdale are attracting visionary names in real estate, hospitality, culinary and design.
These once sleepy beachfront communities along the Atlantic Ocean are infused with new energy, while honoring the laid-back vibe that echoes local character.
The newest beachfront havens are blissfully populated, but not overly crowded–and just as exclusive as well-known properties to the south.
Fort Lauderdale, with its calm white-sand beaches and miles of boating canals, has traded its role as a raucous spring break venue for that of a grown-up luxury destination. Napa Valley-based Auberge Resorts Collection, known for its unparalleled health and wellness resorts in secluded areas throughout the West Coast, was so taken by the city’s understated beach vibe that it chose Fort Lauderdale as the location for its first residential development on the East Coast.
The two-tower Auberge Beach Residences and Spa Fort Lauderdale is taking shape at the north end of Fort Lauderdale Beach with an inspired level of luxury on par with the most desirable developments on Miami Beach. The first of its kind in the Fort Lauderdale area, the project spans 450 feet of pristine white sandy beaches, and each residence features spectacular, unobstructed ocean views. Easy access to Fort Lauderdale’s thriving city center is another draw.
“The city is dramatically evolving, but our approach continues the authentic personality that defines Fort Lauderdale,” said Patrick Campbell, Vice President of The Related Group. “Auberge is designed to enhance the city’s established persona, with a truly branded commitment to personal service and laid-back luxury.”
Auberge will house only one of many new restaurants, museums, international art galleries and retail options springing up across the heart of Fort Lauderdale’s different districts. Historically popular areas like Bahia Mar Resort & Marina, Las Olas, and Riverwalk are intermingling with the region’s new world-class initiatives. As a result, a unique old-meets-new Floridian ambiance is emerging.
To the South of Fort Lauderdale, the Hollywood/Hallandale Beach region—once a quiet retirement community—is also welcoming an influx of new lifestyle options and is fast becoming one of South Florida’s most active districts. California-based hospitality giant SBE has taken note of the area’s evolution, and partnered with The Related Group to bring West Coast inspired nightlife and culinary offerings to Hallandale Beach.
The pair’s new Hyde Beach House Hollywood condominium and the nearby Hyde Beach Kitchen + Cocktails (HBK+C) share the DNA of other Hyde-branded properties in South Beach, Las Vegas and Hollywood’s Sunset Strip.
“Hallandale is truly one of South Florida’s hidden gems, and the current transformation is creating an oceanfront mini-metropolis,” said Eric Fordin, Vice President at Related.
The instantly-popular HBK+C opened to the public in the fall of 2015. The beach club features a Ciel Spa, fitness center and open-air eatery on its first floor. A second floor is home to a destination-worthy restaurant with a New American-style menu curated by Executive Chef Danny Elmaleh, known for presiding at celebrity-favored Cleo restaurants in LA, Las Vegas and Miami. A private area on the top floor is reserved for Hyde Beach House’s residents, who look forward to moving in early next year.